My primary focus was developing the credit union’s social presence and overall brand identity. When I started, there were no established colors, fonts, brand voice, or visual guidelines. I spent my first few weeks learning about the credit union and researching successful strategies used by other credit unions. From there, I created multiple versions of brand guidelines, which my team and I A/B tested on social media for a month. The highest performing content helped shape this final brand guide, which is currently being implemented on social platforms and will be applied to the new website in April 2026.